Application development has seen tremendous evolution over the years and with the popularity of native applications and new frontiers of progressive applications increasing, which one to choose for your application development is the question.
Mobile users need applications for all kinds of tasks like shopping, communicating, music etc. Designers need to ensure that the application design matches the needs and requirements of the consumer. Today’s mobile experiences need to be fast, installable, reliable, and attractive to consumers. This application must be able to operate in a safe and easily accessible environment.
Most of the time spent on mobile applications is on native applications, which is around 80% and time spent on the web is around 20%. As such, there is no doubt in the fact that the original applications have made their mark as the FAS applications concerned.
Mobile Web and Native Apps:
The importance of a mobile web presence cannot be overstated for any company and with consumers frequently turning to mobile websites to research and explore their options, it is, In fact, the important fact that mobile websites are the primary method of discovery.
Although consumers use mobile websites for exploration and discovery, however, they prefer native apps for their greater ease of use. Native apps are based on a mobile-first strategy from the start and are considered an approach that leads to better design and a smoother experience.
Native apps are often designed for specific tasks and only provide the most important features. Native apps often allow users to save payment details, account information, or settings and preferences, making the purchasing experience easier and faster and thus encouraging a personalized experience.
But, native apps lack cross-platform functionality and this is where the biggest limitation of native apps is. The native application provides all platform-specific features and does not support cross-platform capabilities.
One of the other important factors that differentiates native apps from other apps is the benefits of mobile web integration, and technologies such as Trusted Web Activity available for Android, which allow you to achieve this seamlessly, providing an experience that has a consistent look and feel.
Progressive Web Application (PWA):
Progressive Web Apps are such websites, which use modern technology to turn a website into a mobile experience like a native application i.e. delivery management software for a restaurant chain business. You can hire a mobile app developer who can design a PWA using a website. Through links on the home screen, users can enjoy features such as accessing content offline, receiving notifications from selected brands, adding favorites to the home screen without the challenges faced on the web.
PWAs can help increase user engagement and enable seamless conversions for enterprises, be it e-commerce, productivity, publishing, gaming or media.
Progressive Web Apps can be encapsulated into three basic characteristics:
The progressive application must be fast and very responsive to the first interaction with the user.
The progressive application is installed like any other application and is available on the home screen and does not require a browser.
PWAs provide excellent UI and UX, despite their lack of mobile and platform capabilities. The experience though may be limited, however, never prompts the user to go online ort upgrade.
Steps to build a website for PWAs:
The first step to building an effective PWA is designing your website for PWA functionality. It should be designed to be responsive and as frequent as possible.
The second step is to create the website manifest. This should be a JSON file describing your PWAs with the PWA name included.
Other important features that should be included are: –
It shouldn’t vary in landscape or screen portrait mode.
Determine the required access to the device
the description, screenshot and icon must be included.
Identification of PWAs for capable browsers and user interface definitions.
Click and install provided via the PWA link.